BG&E, 2022–2026
The digital side of a global engineering consultancy, run from one desk: the site, the systems behind it, the content that fills it, and the numbers that come back.
- Client
- BG&E, part of SYSTRA since 2025
- Type
- Program
- Role
- Design, code, automation, measurement
- Year
- 2022–26
- Kit
- WordPress, Astro, Webflow, Figma, GA4, SharePoint, AI coding agents
The brief
A civil and structural consultancy with offices across Australia, New Zealand and the UK, and one person for everything digital: the website, the sister sites, the photo library, the analytics, and whatever the marketing team needed built that month.
No agency. An inherited page-builder site. A firm that is careful about AI. The brief, in practice, was to make all of it better without a team.
What made it hard
Everything had to be built on top of what was already there. The site runs on a page-builder theme that the business could not afford to replace, so the job was to earn back control page by page: coded templates where the builder used to be, a proper git deploy, and analytics on every release.
Content outran hands. Three hundred project pages, awards every month, event screens, social sets, newsletters. The only way one person keeps up is to build the thing that builds the thing.
The site, template by template
Page-builder pages replaced with hand-coded templates: projects with their awards, ESG, about, careers, the expertise hub with its lifecycle diagram. Same platform underneath, a different site on top.
Users are up 37% year on year. About 60% of them arrive from organic search.
The interactive pieces
Fifty-nine towers drawn to scale and a chaptered video player with an event for every question. Both have their own pages here; both live inside the same theme, no new platform.
The annual report, off the PDF
annualreport.bgeeng.com in Webflow: expandable navigation, headline numbers, carousels, a download for people who still want the PDF. Built for FY23 and reused since.
Sister sites, each on the right stack
bgeeng.uk on Astro and React, headless off the main WordPress, on Vercel, so the UK office got a fast site without a second CMS. bge-minerals.com on Astro and Tailwind from a Figma design.
A photo library that finds things
Fifteen years of project photography, 34,000 items, five folders deep. A small metadata schema, then 30,000 files tagged by rule and about 11,000 by a vision model, with an audit sheet before anything was written and a revert log after. Zero errors found in audit. Photos are now found by filter instead of by memory.
Content that makes itself
The event loop for the office screens assembles its own slideshow from the awards and projects on the site, badges included. On-brand pages for the SYSTRA site are generated from their conventions and dropped in by their team. Social sets, email banners and the monthly analytics appendix come out of systems rather than mornings.
The numbers that come back
GA4 on every release: an event dictionary, custom dimensions, brochure downloads, newsletter signups, UK-site clicks. A monthly website appendix to the marketing report since 2024, and enquiry triage so the firm knows which of its web leads were real.
What happened
- active users a month on bgeeng.com
- active users a month on bgeeng.com
- more users, year on year
- %more users, year on year
- photos tagged and findable
- photos tagged and findable
Still running it. The firm became part of SYSTRA in 2025; the same desk now builds for both brands.
- Design, code, measurement
- Eddy Huang
- Brand and social volume
- Jerica, design collaborator
- Workflow
- AI coding agents as the build environment since 2024. Every template, rule and tag checked by me.
Next
59 towers, to scaleAn interactive skyline of every tall building BG&E has engineered, drawn to scale from one spreadsheet, for bgeeng.com and the UK site.